Built for teams that care about the quality of customer experience when deploying agentic AI
Aide is the governed agentic AI platform for customer experience. Aide allows teams progress from simple knowledge-based setups to governed agentic AI with full control for compliant automation
When large language AI models arrived in 2020, we saw a glimpse of a future where humans would focus on important tasks and repetitive work would be offloaded to agentic AI systems. Based on that insight, we established Aide in 2020 to build human-quality AI agents agentic.
The number one problem we focused on was accuracy and reliability for using AI agents in customer-facing interactions. se in customer-facing interactions. This is because CX teams need AI agents that they can trust to follow their policies, fully adhere to defined procedures, and relay accurate information to their customers, otherwise they cannot trust them to handle those interactions.No business wants to deploy agentic systems at the expense of their customer experiences and satisfaction.
The fundamental problem is that AI models are probabilistic by nature making them susceptible to problems like hallucination, and being sycophantic to extend user engagement, and optimizing for token consumption. The inherent probabilistic variance that comes with using AI models out of the box causes organizations in environments where accuracy is the number one priority and mistakes have consequences to rule out the use of AI agents. Causing their teams to lose out on the benefits that AI can bring to their operation.
With every generation of models, we iterated on what they can do in production: triage conversations and intelligent routing, accurate automation with respect to every customer's context, human agent augmentation with copilots, and operational insight extraction at scale.
Most AI in customer support is a thin wrapper that breaks under pressure or a legacy CX platform that takes months to implement with features that never get used. Aide is built to deliver real outcomes for companies with serious operational pain and volume where speed to value matters most without compromising the quality of their customers' experiences. It delivers measurable cost reduction, faster resolution, and intelligence that compounds without asking you to restructure your entire operation first.
Aide meets you where you are. It starts with your existing operation, past conversations, macros and automations configured across your help desk systems, existing business policy, knowledge bases and help centers and uses those as a starting point. Agentic AI platforms should make your life easier and help you support your customers and team at-large by adding value and structure, visibility, and insight from day one, not complexity, configuration pain, delays, and confusion.
Customer support is a strategic function
Too many organizations treat support as a cost center to be minimized. We see it as the most valuable data asset a company has, and the highest-leverage point for AI to drive measurable business outcomes.
Customer support is where you make or break your customer's experience. It is also the most honest signal a business has: it is where people tell you how your product is working for them and what the points of failure and potential frsutration are, i.e. the gaps in their experience with it. Every conversation is a person who cared enough to reach out and ask for your help. And every resolution is a chance to compound operational intelligence and improve your products services, customer experiences and lifetime value.
When we build AI that automates responses, we obsess over accuracy and compliance. When we build tools for human agents, we design them to amplify expertise across the team. When we surface insights to leaders, we focus on what drives better decisions, cost per resolution, deflection rates, and the operational metrics that matter to the business. And most importantly, we make every design and engineering decision with humans at the center.
Where customer support is heading
The role of humans in support is shifting. Far fewer people will be needed to answer repetitive tickets. Instead, they will monitor AI performance, configure system behavior, and step in where human judgment matters. The companies that invest now in AI-native infrastructure and agentic experiences will have a compounding advantage over those that wait.
And Aide is designed exactly with that in mind, it gets smarter the longer you use it. Topic detection, automation refinement, and conversation data build a moat over time. Your support operation becomes a competitive advantage.
Founder
Aide was founded by Ziyad Basheer, a product designer and engineer who spent the first part of his career building 0-to-1 products at startups, the United Nations, and the Internet Archive.
AI is not the most important piece. Making it work reliably in production is.
Investors
Aide is backed by Village Global, SV Angel, Night Capital, Garage Capital, and operators who have built and scaled companies millions of teams rely on everyday.
