Page patterns
A message's page pattern decides where it can show. One asterisk matches within a path segment and two match across segments, so a single pattern can cover every product page, one collection or your returns page. A pattern for /fr/ pages reaches shoppers browsing your French store.
When several messages could match a page, the first in your list wins, so put the most specific first. The card never opens the chat by itself and doesn't show while the chat is already open. Shopify stores can also add messages from Aide's settings in the Shopify admin.