Csat score

What is customer satisfaction score (CSAT)?

· Glossary

Short answer

Customer satisfaction score (CSAT) is a metric that measures how satisfied customers are with a specific interaction or experience. It is usually calculated as the percentage of respondents who give a positive rating (for example a 4 or 5 on a 5-point scale) on a short survey sent right after a support conversation.

CSAT is interaction-level and immediate, which makes it different from relationship metrics like NPS. It tells you whether a given ticket, chat, or call left the customer feeling helped. Because response rates are low and self-selected, it is best read as a trend over many interactions rather than a verdict on any single one.

CSAT vs NPS vs CES at a glance

DimensionCSATNPSCES
Asks aboutone interactionthe whole relationshipeffort to get help
Scoringpercent rating 4 or 5promoters minus detractorsmean ease rating
Best read astrend over many interactionsslow loyalty signalfriction detector

How to calculate a CSAT score

CSAT score = positive responses ÷ total responses × 100. If 200 customers answer the survey and 168 choose 4 or 5 stars, the score is 84 percent. Count only people who answered, and report how many did, because a score built on 12 responses moves a lot from week to week. The free CSAT calculator does the sum from your counts.

CSAT when an AI agent answers

CSAT is an industry-standard metric, and it gets harder to read once an AI agent answers part of the queue. A blended score can hide a weak AI behind a strong team, or the other way round. Aide, the AI platform for customer service, sends a 1 to 5 star survey in Aide Chat and reports CSAT for the Aide AI Agent and for the team separately, with the rating spread, trend and latest comments. Read it alongside resolution rate rather than chasing it on its own: satisfaction follows from fixing the problem.

Frequently asked questions

Divide the number of positive responses by the total number of responses, then multiply by 100. A common scale asks customers to rate satisfaction from 1 to 5, with 4 and 5 counted as positive. That makes the CSAT score range 0 to 100 percent.

No. CSAT measures satisfaction with a specific interaction, while NPS measures loyalty toward the overall brand or relationship.

CSAT stands for customer satisfaction score. It is the standard shorthand support and contact-center teams use for the metric collected through short post-interaction surveys.

CSAT is defined as the percentage of survey respondents who rate a specific interaction positively, typically a 4 or 5 on a 5-point satisfaction scale, measured immediately after the interaction ends.

Keep it to one rating question sent right after the conversation, such as "How satisfied were you with the help you got today?" on a 1 to 5 scale, plus an optional comment box. Every extra question lowers the response rate.

Benchmarks vary by industry, but many support teams treat scores in the high 70s to mid 80s as healthy and 90 percent or above as excellent. The trend over time matters more than any single number, because responses are low-volume and self-selected.

About Aide

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