Fin alternative for ecommerce

Built for Shopify stores. In the helpdesk you already run.

Aide answers shoppers and acts on their Shopify orders without asking you to move helpdesks. Here is how it compares with Fin, checked against Fin's own pages.Updated · By Ziyad Basheer

Short answer

Fin is an AI agent for service, sales and onboarding that runs natively on the Intercom helpdesk, which Fin for Ecommerce requires, and bills $0.99 per outcome. Aide is built for Shopify stores: it cancels orders, refunds them and changes shipping addresses on every plan, in Aide Helpdesk or inside Zendesk, Gorgias and Front, and bills per AI reply.
Aide vs Fin

Side by side, for a store

CriterionAideFin
Pricing unitPer AI reply: each customer message Aide drafts or replies to, handoffs included. Your team’s replies are free.$0.99 per outcome: the customer confirms it’s resolved, doesn’t ask for more help after Fin responds, or a Procedure completes, including handoffs.
Entry priceFree with 150 AI replies a month, then Starter $39 (1,000), Pro $149 (4,000), Scale $499 (15,000). See pricing.$0.99 per outcome, with a 50-outcome monthly minimum on another helpdesk. Intercom helpdesk seats from $19 a month.
Ecommerce featuresShopify order actions on every plan, in Aide Helpdesk or inside Zendesk, Gorgias and Front.Fin for Ecommerce requires an Intercom helpdesk plan (Essential, Advanced or Expert).
Shopify connectionShopify app on the App Store. Recognizes logged-in shoppers, or checks order number plus checkout email.Shopify data connector available for US-hosted Intercom workspaces only; JWT or email OTP authentication required in production.
Order actionsCancel, refund, change the shipping address, remove an unshipped item, add a note. Refunds wait for a teammate by default.Its Shopify app lists editing shipping info, issuing refunds and creating orders from Intercom.
HelpdesksZendesk, Gorgias, Front, or Aide Helpdesk on its own.Intercom natively; also Zendesk, Salesforce, HubSpot, Freshworks, Front, Gorgias and others.
Agent assistCopilot drafts, rewrites and summarizes on every plan, inside each helpdesk above.Copilot add-on, $29 per agent a month billed annually or $35 monthly. Outside Intercom, listed for Salesforce.
VoiceNot offered.Fin Voice for select customers, on custom pricing through sales.
Shopify App Store5.0 from 3 reviews.Fin AI Agent & Intercom: 3.7 from 18 reviews.
Checked November 3, 2026 against Fin's pricing page, Intercom's pricing page, Facts about Fin, Fin for platforms explained, the Shopify connector page, the acquisition announcement and its Shopify App Store listing. Aide makes this page; if a Fin fact has changed, write to support@aide.app.
Pricing

What a month costs, worked out

A store with 1,000 conversations a month, 2 AI replies each, on a helpdesk it already has.

$149 a month
Aide on Pro
2,000 AI replies, inside the 4,000 the plan includes.
$495 a month
Fin, 500 outcomes
500 conversations counted as outcomes, at $0.99 each.
$693 a month
Fin, 700 outcomes
Conversations where the customer simply stops replying count too.
Fin charges once per conversation; Aide counts replies. At 5 replies a conversation, Aide uses 5,000: $149 plus 1,000 extra at $0.10, or $249 a month. On the Intercom helpdesk, Fin adds seats from $19 each a month.
Where they differ

Three differences that matter to a store

The helpdesk. Fin works with Zendesk, Front, Gorgias, Salesforce and others, but Fin for Ecommerce needs an Intercom helpdesk plan. Aide's Shopify features work the same in Aide Helpdesk and inside Zendesk, Gorgias and Front.

The order. Aide checks the order is the shopper’s, changes it in Shopify and says what it did, in the same reply, as in the chat shown here.

The meter. An AI reply is something you can count from the transcript. Fin's outcome includes conversations where the customer stops replying, which is harder to audit after the fact.

Customer
Change the street on #1001 to 2 Elgin St, please.
Aide
Done. Order #1001 now ships to 2 Elgin St. The city, postal code and name on the order stay the same.
✓Order number and checkout email matched · Address updated in Shopify

Frequently asked questions

By Fin's own account: custom models trained for customer service, a helpdesk of its own (Intercom) that the agent runs on natively, setup a support team can manage without engineers, and Operator, a paid add-on agent that analyzes the support operation and proposes changes. It also runs on Zendesk, Salesforce, HubSpot and other helpdesks.

Yes. Aide answers shoppers in chat, email and inside Zendesk, Gorgias or Front, and for shoppers who prove an order is theirs it cancels, refunds, changes the shipping address or removes an unshipped item, on every plan.

This page compares Fin with Aide for Shopify stores, and our Aide vs Ada page covers Ada. For a Fin vs Ada decision, check the same rows as the table above on each vendor’s own pages: the helpdesk it needs, what its pricing unit counts, which channels it covers and whether it can act on your Shopify orders.

Per Fin's pricing pages, an outcome is counted when a customer confirms their issue is resolved, when they don't ask for more help after Fin responds, or when Fin completes a Procedure, including handoffs. It is charged once per conversation at $0.99, and a conversation passed to your team without an outcome is not charged.

When your team already runs on the Intercom helpdesk and plans to stay, when you need voice from the same AI agent, or when you sell software or services and your team works in Salesforce or HubSpot rather than a store helpdesk.

When you need voice or phone support, or your helpdesk is Intercom: Aide imports Intercom help center articles but doesn't work inside Intercom. WhatsApp, Messenger and Instagram aren't offered to new Aide workspaces yet, and order changes need Shopify, not WooCommerce.

Each topic has an AI level: AI Agent, Drafts (new topics start here) or None. Every reply is checked before it is sent, and when asked, Aide says it is an AI. Aide is SOC 2 Type II, GDPR and HIPAA compliant.

Salesforce. Fin, formerly Intercom, announced on September 10, 2026 that Salesforce had completed its acquisition.

See Aide on your own conversations

Start free and preview the replies Aide would write on your real conversations.