Black Friday shipping reply template

Sale-week shipping times, said before they ask.

Tell shoppers how much longer orders take to leave you during the sale, and when the usual times come back.Updated · By Ziyad Basheer

Short answer

During Black Friday and Cyber Monday, order volume stretches processing time, so orders take longer to leave the warehouse even when carriers are on time. Give the sale-week processing time, the delivery time after it, and when normal times return.

The templates

Fills in from Shopify, with a fallbackYours to fill in
ChatSale-week times
During Black Friday week, orders take 3 to 5 business days to leave us instead of the usual 1 to 2. After that, the carrier needs 3 to 5 business days to deliver. Normal times are back from date.
EmailAlready ordered in the sale
Subject: About order.name
Hi customer.first_name, Thanks for your order, and for your patience. Sale orders are taking 3 to 5 business days to leave us right now, and order.name is in the queue. As soon as it ships, a tracking link will follow by email. If it has not shipped by date, write back and we will chase it.
Internal noteSale-week checklist
Sale week: processing is 3 to 5 business days. Orders inside that window get this reply. Past it, check fulfillment and use the order delayed template. Switch this procedure off after date.

When to use

A shopper asks how long orders take during a big sale, while processing runs longer than usual. Not when they ask about a holiday delivery deadline.Aide picks a procedure from its When to use. Paste this into your procedure, then edit it for your store.

Only if

They ask during the saleYour sale shipping topic is detected, for example “How long will my Black Friday order take?”
Only for the sale windowSwitch the procedure on before the sale, and off when your backlog clears.

Example conversation

Customer
If I order in the Black Friday sale, how long until it ships?
Aide
During Black Friday week, orders take 3 to 5 business days to leave us instead of the usual 1 to 2. After that, the carrier needs 3 to 5 business days to deliver, so most sale orders arrive within two weeks. You will get tracking by email when yours ships.
Customer
That works, thanks.
✓Sale-week processing time quoted from your procedure reply

Frequently asked questions

Carriers are busy, but the bigger delay is usually the store's own packing queue. A week of orders arriving in four days takes time to work through.

Yes, on product pages, at checkout and in this reply. Shoppers forgive a slow week they were warned about; they write in about one they were not.

Aide answers shipping and order status questions from live tracking at any hour. Topics you keep at Drafts still get a written draft for your team to send.

Send this with the order filled in

Aide fills in the Shopify order and tracking, then drafts or sends the reply, as you choose.