Price adjustment email template

It went on sale the day after. Now what?

Answer from a written price adjustment rule, so every customer who asks gets the same decision.Updated · By Ziyad Basheer

Short answer

A price adjustment refunds the difference when an item's price drops soon after someone buys it, within a window the store sets. Check the order date against that window and say clearly whether it qualifies, how much comes back and when.

The templates

Fills in from Shopify, with a fallbackYours to fill in
ChatQualifies
Thanks for asking. order.name is inside our 14-day price adjustment window, so it qualifies. I have sent it to our team, and once approved, the amount difference goes back to your original payment method.
EmailOutside the policy
Subject: About the price on order.name
Hi customer.first_name, Thanks for letting us know about the new price. I understand it is frustrating to see it drop just after you bought. We do not offer price adjustments / This order is outside our 14-day adjustment window, so we cannot refund the difference this time. If the item is unused, you can still return it within 30 days under our return policy and order it again at the current price.
Internal noteBefore you reply
Price adjustment asked on order.name, paid order.total. Check the order date against our 14-day window and the current price. Sale and clearance prices do / do not qualify. If it qualifies, refund the difference on the order and reply.

When to use

The customer saw the price drop after they bought and asks for the difference back. Not when they forgot to apply a discount code at checkout.Aide picks a procedure from its When to use. Paste this into your procedure, then edit it for your store.

Only if

They spot a lower priceYour price adjustment topic is detected, such as “The price dropped after I bought it”.
A recent orderOrder exists is true, giving the order date and the price paid.
Inside your windowOptional: an order created condition that matches your adjustment window.

Example conversation

Customer
I bought the jacket last week for $140 and now it's $119. Can I get the difference?
Aide
Thanks for asking. #1094 was placed 6 days ago, inside our 14-day price adjustment window, so it qualifies. I have sent it to our team, and once they approve it, the $21.00 difference goes back to your original payment method.
Customer
Brilliant, thank you.
✓Request sent to your team · Order #1094

Frequently asked questions

A promise to refund the difference if an item's price drops within a set time after purchase, often 7 to 14 days. Many stores exclude clearance and flash sales.

Not unless your policy says so. If you do not offer adjustments, say it kindly and point to returns, which many customers use to buy again at the new price anyway.

Aide checks the order date against your rule and passes qualifying requests to your team. Any refund of the difference waits for a teammate to approve it.

Send this with the order filled in

Aide fills in the Shopify order and tracking, then drafts or sends the reply, as you choose.