Do customers still get order emails after unsubscribing?

Yes. Unsubscribing stops marketing. Confirmations, shipping updates and replies to their own messages are transactional and keep arriving.

How quickly must a store stop marketing emails?

Rules differ by country, and some allow up to 10 business days. Most email platforms stop the moment the link is clicked, so handle manual requests the same week.

Does Aide send marketing email?

No. Aide answers the conversations customers start. Marketing email comes from your email platform, which is where the unsubscribe happens.

Unsubscribe request reply template

Fewer emails, no argument.

Give the instant unsubscribe link, confirm the team will remove them too, and explain that order emails keep coming.Updated November 3, 2026 · By Ziyad Basheer

Use this template free See the template

Short answer

When a customer asks to stop marketing emails, point them to the unsubscribe link for an instant fix and remove them from your list as well. Tell them order and shipping emails continue, so those do not feel like a broken promise.

The templates

Fills in from Shopify, with a fallbackYours to fill in

ChatUnsubscribe now

Sorry about that. You can unsubscribe straight away with the link at the bottom of any of our marketing emails, and our team will also remove you from our list within 2 business days. Emails about orders you place will still arrive.

EmailRemoved from the list

Subject: You are unsubscribed

Hi customer.first_name, You are off our marketing list. Emails already scheduled can take up to 2 business days to stop. Order confirmations and tracking updates will keep coming whenever you buy from us. If you would rather hear from us less often instead, manage your preferences here.

Internal noteFor the team

Unsubscribe request. Remove the customer from email platform and SMS list, if they asked, set them to not accepting marketing in Shopify, then send the confirmation.

When to use

A customer asks to stop getting marketing emails. Not when they want their account and data deleted.Aide picks a procedure from its When to use. Paste this into your procedure, then edit it for your store.

Only if

They ask to stop emailsYour unsubscribe topic is detected, for example “Please stop emailing me”.

Route the removalOptional: assign the conversation to whoever manages your email list.

Example conversation

Customer

Please stop emailing me. I get three a week.

Aide

Sorry about that. You can unsubscribe straight away with the link at the bottom of any of our marketing emails, and our team will also remove maya@example.com from our list within 2 business days. Emails about orders you place will still arrive.

✓Unsubscribe link shared, conversation assigned to your team

Frequently asked questions

: Yes. Unsubscribing stops marketing. Confirmations, shipping updates and replies to their own messages are transactional and keep arriving.
: Rules differ by country, and some allow up to 10 business days. Most email platforms stop the moment the link is clicked, so handle manual requests the same week.
: No. Aide answers the conversations customers start. Marketing email comes from your email platform, which is where the unsubscribe happens.

Password reset helpHelp a customer back into their store account.Chat · Email · Internal note Delete my data requestAccount and data deletion, routed to your team.Chat · Email · Internal note Provide discount codeAnswer requests for a promo code.Chat

Send this with the order filled in

Aide fills in the Shopify order and tracking, then drafts or sends the reply, as you choose.

Start free Get a demo