Return window

What is a return window?

· Glossary

Short answer

A return window is the period during which a customer may send a purchase back under the store's policy, for example 30 days from delivery. Once it closes, the item is no longer eligible for a standard return, though the store may still choose to make an exception.

The window sounds simple until support has to apply it. The first question is when the clock starts. Stores count from the order date, the ship date or the delivery date, and each gives a different answer for the same parcel. A customer whose candle set from #1063 took nine days to arrive feels cheated by a window that started at checkout. Counting from delivery is the fairest version, and the one customers usually assume.

The second question is what happens at the edges. Holiday gifts are often bought weeks before they are opened, so many stores extend the window for orders placed in November and December. Some categories get a shorter window or none at all, such as personalized items or anything marked final sale. Every one of these exceptions has to be written down, or each agent will apply a different one.

Clock starts atWhat the customer seesCommon trade-off
Order datethe shortest real windowsimple to compute, often disputed
Ship datefair for in-stock orderspenalises slow carriers
Delivery datethe window they expectneeds tracking data to apply

The usual failure is answering window questions by eye. An agent glances at the order, guesses the date, and replies "you're still within 30 days" when the parcel was delivered 34 days ago, or refuses a return that was actually in time. Both answers cost trust, and the first one costs a refund the policy never allowed.

Aide applies the window the store has already set in its Shopify return rules. Before offering a return, it checks the order the shopper means against that window and any excluded product tags, so a late request gets a clear explanation instead of a guess. A teammate can still start a return for an item past the window when they decide to make an exception. See how Aide applies Shopify return rules for how this runs.

Frequently asked questions

Long enough for the customer to receive, try and decide, which is why 30 days from delivery is a common choice. Shorter windows suit perishable or seasonal goods; longer ones are a deliberate selling point for apparel and gifts.

Yes, as an exception. Most stores allow a team member to approve late returns case by case, for example when a carrier delay ate into the window. The key is that the exception is a decision someone makes, not an accident.

About Aide

Aide is the AI platform for customer service. Its AI agent answers customers and resolves orders, refunds and returns, inside Zendesk, Gorgias or Front, or on its own with Aide Helpdesk. Built for ecommerce brands, with deep Shopify integration. What is Aide (aide.app)?

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